Why is Channel 4 doing something this silly? It’s a sponsored segment, which means it makes money at a time every station in a TV market outside the Top 50 needs to find revenue any way it can.

With Lando’s departure, Channel 7 will have to decide whether Russo will anchor solo on the third-rated newscasts in Buffalo that ... t affected Channel 4. Some sad news to report.

Starting first across town, Erica joined News 4 Buffalo as the station’s weekend anchor in August 2018. Prior to joining WIVB-TV, Erica was a reporter for WGRZ-TV from 2014 to 2018 and an anchor ...

She started at WIVB Channel 4 in March 2018 ... area as an anchor and reporter, but continuously missed her family in Western New York, and the growing city of Buffalo.

Dave Greber joined the News 4 team in March 2015 as a multimedia ... Prior to WIVB/WNLO, Dave spent four years as the evening anchor at WBNG-TV in Binghamton, N.Y., anchoring the 5, 5:30, 10 ...

Chelsea Lovell joined the News 4 team in August 2022, as a Traffic Anchor/Reporter. Around 6 months later she launched WIVB’s new lifestyle show ‘Daytime Buffalo’ as the host! From Queens ...

She joined News 4 in July 2017 and anchors News 4 Wake Up and News 4 at Noon. Before joining News 4, Melanie served as a morning anchor and investigative reporter in Harrisburg where she anchored ...

Dillon Morello is a reporter at News 4 Buffalo and a Pittsburgh native. He joined the News 4 team in September 2023 after previously working as a sports anchor/reporter at WDIO-TV in Duluth ...

Before joining News 4 as Weekend Anchor/Reporter in the winter of 2021, Jeff worked at WGRZ-TV in Buffalo as a reporter, multi-media journalist and fill-in anchor. While at WGRZ, Jeff was the lead ...

She anchors ... SBU-TV. She was awarded the Koop Award, which is given to one senior who shows promise in the broadcast field. She completed four internships at local news stations in Buffalo ...