The first weekend is also the staging ground for more parties and activations outside of the festival, which means more influencer types. What are the Coachella-related parties and events that don ...

The Coachella Valley Invitational kicked off its first day of matches Wednesday as Major League Soccer begins preseason match play. This event takes place from Feb. 1-22 at the Empire Polo Club ...

The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.

Festival-goers at Coachella spend a lot of time speculating about who ... s Beauty Insider loyalty program will get faster access to all of the retailer?s on-site activations. There is also a digital ...