Every year, brands line up their booths and tents – dubbed “activations” – on festival grounds in an attempt to woo ...

As temperatures in the California deserts begin to rise, so does the anticipation surrounding the 2025 Coachella Music and ...

Coachella, the iconic music and arts festival held annually in Indio, California, has long been synonymous with music. But in ...

Coachella food is expensive, and there’s few ways around that. The Taki activation provides a hack, if you’re looking for a quick snack. Inside, you’ll find four different Taki flavors ...

There will also be plenty of parties, including after hour celebrations and exclusive activations for those visiting Coachella valley. Below, Variety compiled a list of the upcoming one-time and ...

From Neon Carnival and 818 Outpost, to Goldenvoice Surf Club and Revolve Festival, these are the top official and unofficial ...

There will also be plenty of parties, including after hour celebrations and exclusive activations for those visiting Coachella valley. Passes, a direct-to-fan engagement and monetization platform ...