Sudan's paramilitary Rapid Support Forces (RSF) is currently controlling access to a vital ingredient used in Coca-Cola and Pepsi across vast swathes of the country, according to a new report.

With its approach combining product redesign, consumer engagement, and systemic improvements, Coca-Cola aims to position itself at the forefront of sustainable packaging in the beverage industry. / ...

This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from WPP’s GroupM in a closed pitch. Coca-Cola is arguably WPP’s flagship account, ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola’s US media review couldn’t have been worse for WPP. Two weeks ago, the holding company posted a worse-than ...

Among brand marketers, Coca-Cola has led the way in a space that saw a surge in attention and investment following OpenAI’s debut of ChatGPT in late 2022. But the beverage giant’s early moves actually ...

It’s a bird, it’s a plane, it’s... Coke products at the Costco food court. It’s true, Coca-Cola products are returning to Costco food courts following a January announcement of their return by summer ...

Just two corporate powerhouses dominate the global market for soft drinks: PepsiCo. Inc. (PEP) and The Coca-Cola Corp. (KO). Coca-Cola has been the market leader for decades. It remains the world ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged food areas. PepsiCo's languishing stock is attractively priced; Coca ...