Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie ...

Yoffie, David B. "Coca-Cola in 2011: In Search of a New Model (TN) ." Harvard Business School Teaching Note 712-501, June 2012.

Coca-Cola hands Publicis its US media account / Adobe ... be worth $700m – so early into this relationship has blown up a model specifically designed to break down silos and deliver consistency ...