The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

While AI-generated ads are undeniably efficient and often awe-inspiring in execution, many leaders believe they are still ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

Ads from Coca-Cola, Deliveroo, Desperados and bread brand Freya’s take the top spots in the print/outdoor, TV, digital/social, and LINK AI-tested categories respectively. The winners are determined by ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly conceived marketing campaign.

AI is everywhere. The conversations around it ... By inviting users to leverage tools like ChatGPT and DALL-E, along with historic Coca-Cola ad creatives, the campaign empowered end-users to ...