The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

Coca-Cola is reviving its iconic “Share a Coke ... s bottles and cans into personalized keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks out more authentic ...

Share a Coke first launched in Australia in 2011, replacing the iconic Coca-Cola logo with personalised names and returned in 2019 and 2020 Now in 2025, Share a Coke is back once again.