Gemma Underwood, 41, developed rhabdomyolysis, a life-threatening muscle condition, due to dehydration during an "intense" ...

Bodyarmor enters a new era of functional hydration. The Coca-Cola beverage company unveiled its rebranding with a nod to give ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...

The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store ...

The Senior Citizens League released its latest COLA prediction Thursday, with its model predicting 2.3% which is up slightly from last month but 0.2 percentage points lower than in 2025.

Laser-cut plate carriers, sleeker armor, and more fit options are among upgrade coming to Marine body armor. Check out the new options from Gruntworks. Sections ...

Coca-Cola is certified kosher year-round, but its high-fructose corn syrup renders it unfit for consumption on Passover. Coke actually used to be made with sucrose (made from cane or beet sugar ...