With Moore and Nast's versions of Santa already well-known, Sundblom's similar take -- with extra cheer requested by Coca-Cola -- soon made the drink part of Christmas. Coke had come a long way ...

EDITOR'S NOTE: Organizers are extending the Coca-Cola's Classic Christmas at OKC's Remington Park by adding six additional dates. The attraction now will be open at 5:30 p.m. Dec. 30 and Jan. 1-5.

which was always built around the landscape of a snowy Christmas, completely different from what happens in the region. The main objective was to improve brand health by changing this perception and ...

While we aimed to increase volume share YOY, we had a problem no one in the world faced. Coca-Cola created the Christmas advertising playbook (from Santa to togetherness), but today our competitors ...

The drinks brand has debuted a new design toolkit developed by JKR for festive campaign work, featuring a new typeface by Brody Associates “Coca-Cola and Christmas are synonymous,” says Kristie ...

The famous Coca-Cola Christmas advertising campaigns began in 1931 with illustrations of St. Nicholas drinking Coca-Cola. The first television commercial for Coca-Cola premiered on Thanksgiving ...