News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Coca-Cola resurrects iconic ‘Share a Coke’ campaign
Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...
Coca Cola responded to the Mexican boycott with this little gift
After the boycott due to rumors spread on social media, Coca Cola launched a direct and very traditional strategy ...
An Internationally Loved Coca-Cola Is Now on Shelves at Costco
Costco is now carrying the Coca-Cola Fiesta Variety Pack, a 24-bottle bundle of Mexican-made sodas, including the ...
Coca-Cola makes a different cold drink just for people of THIS religion, it contains…, the religion is…, the reason will shock you
Coca-Cola bottles have seen a subtle yet meaningful change — the familiar red cap has been swapped out for a yellow one on ...
Campaign Brief Asia8d
Coca-Cola relaunches world famous ‘Share a Coke’ campaign for a new generation
Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign in Australia. The locally born initiative will see ...
Coca-Cola relaunches Share a Coke campaign
Coca-Cola is bringing back its Share a Coke campaign. The locally-born initiative will see personalised bottles return to the ...
‘Nothing Beats Seeing Your Name On a Can Of Coke’ – Share A Coke Campaign Is Back
Nothing beats seeing your name on a can of Coke says new campaign. Clearly hasn't heard about the bagged variety.