A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving ...

In response, manufacturers have directed their efforts toward creating safer and more cost-effective solutions, which has led to the evolution of multi-deck refrigerated display cases. These ...

Sinead Mitchell is head of marketing and PR at Guaranteed Irish, a non-profit business membership organisation representing indigenous and international businesses operating in Ireland.  She is an ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with the local sales team, followed by a roundtable discussion at 7 a.m. with ...

Deep RiverRock, the Coca-Cola water brand, which is bottled in County Antrim, has launched a new campaign called ‘That’s Better’ Created by TBWA, the ad cuts through exaggerated claims often made by ...

The Who were no strangers to doing some commercial ads by the late 1960s. In 1967, the band played around with two Coca-Cola ads in the UK and then came up with an entire batch of jingles for more ...

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued sodas don't return to store shelves.

More than 25 major consumer brands and petrochemicals have been traced to fracking in the Permian Basin, one of the world’s ‘carbon bombs’. A Magnum ice cream wrapper caught in the wind, a ...

Coca-Cola faces a Class II recall of 864 contaminated 12-packs. CEO James Quincey recently discussed rising aluminum prices and sustainability efforts to increase recycled content in packaging.