We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Not exactly the result Larson was looking for as his bid for a second try at the Indy 500/Coca-Cola 600 double ramps up.

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store ...

South Korean creative studio Over The Pitch have linked up with Incheon United to drop a new lifestyle collection ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

Women’s basketball team Toronto Tempo aims to build national following as league’s first international franchise next year ...