A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

These two titans have been battling it out for more than a century, not just on supermarket shelves but across airwaves, billboards ... s high-protein dairy products, Coca-Cola is reimagining ...

In John Grant’s book After Image: Mind-altering marketing, he calls this a branded concept. Personally, I prefer to call it a ...

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top ...

Coca-Cola Arena has launched 3D-interactive seat views within an interactive map on its website. Dubai’s premier entertainment destination, Coca-Cola Arena, announced plans to invest in digital ...

We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished ...

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides sparkling soft drinks and flavors ...

The lines are often super long at the brand activation tents at the Coachella Valley Music and Arts Festivals. Here's which ...