A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and ...

Discover surprising and practical uses for Coca-Cola beyond just drinking it ... CFO sounds warning on shift in customer spending U.S. Bank says it believes its vice chair was on plane that ...

By 1911, the company's advertising budget had skyrocketed to more than $1 million. In the 1920s, Coca-Cola added outdoor billboards and radio program sponsorships into its advertising mix.

Malaysian coffee chain ZUS Coffee has generated online buzz once again for its creative billboards. This time, the brand's billboard took ... long-running Pepsi vs Coca-Cola and Samsung vs Apple ...

In John Grant’s book After Image: Mind-altering marketing, he calls this a branded concept. Personally, I prefer to call it a ...

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Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...