On an overcast afternoon in Turkey, the scent of cola syrup lingers faintly in the air outside a modest bottling plant. It ...

Discover how brand words shape identity, build trust, and enhance marketing. Choose the right words to make your brand stand ...

"Coca-Cola’s decision to abandon its reusable packaging goals is not just greenwashing." Coca-Cola slammed after quiet policy ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...