The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

In 2024, the company introduced bottles made from 100% recycled plastic. The trademark Coca-Cola script logo was created in 1886 by Frank M. Robinson. Then, a red and white graphic that ...