How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The trademark Coca-Cola script logo was created in 1886 by Frank M. Robinson. Then, a red and white graphic that represented two adjacent contour bottles, called the Dynamic Ribbon Device ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.

"Share a Coke" continues its strategy of replacing the iconic Coca-Cola logo with individual names, now amplified through digital activations and tailored experiences designed to drive excitement ...

When Coca-Cola fully took control of BodyArmor in 2021 ... with refreshed packaging, a tweaked logo and its largest-ever advertising campaign. The splashy ads feature athletes like NFL player ...

TRADER JOE'S RECALLS SPARKLING WATER BOTTLES OVER 'LACERATION HAZARD': 'DISPOSE OF THEM CAREFULLY' The Coca-Cola Co. logo is seen on cases of soda displayed for sale at a Target Corp. store in ...