A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...

SIMON: New Coke was soon dropped, with the old taste returning as Coca-Cola Classic. But after almost 40 years, BJ Leiderman still does our theme music, and it's as fresh as ever. MEN AT WORK: ...

PepsiCo makes nearly all of the concentrate for its U.S. sodas in Ireland, unlike Coca-Cola.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

PepsiCo (PEP) began making concentrate in Ireland because of the country’s low corporate tax rate, but that strategy is ...

To this day, it remains one of the most popular and successful ads for Coca-Cola. Not all of Coca-Cola's marketing ideas were hits. In 1985, in an effort to compete with Pepsi, the company decided ...

Competitive advertising can be a powerful engagement tool, but it also risks making a brand look reactive rather than original. Upputuru believes that the 'Anytime is Pepsi Time' response to Coca-Cola ...