The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

Dubai, UAE - Coca ... AI-powered WhatsApp channel, enabling real-time engagement, ticketing assistance, frictionless navigation and concierge-style services for attendees. The tool delivers ...

The article discusses AI's impact on Public Relations. AI enhances efficiency but human intuition remains vital. The digital ...

The advert was generated using Coca-Cola’s own Real Magic AI, which was launched last year in collaboration with Bain & Company and OpenAI. The AI model combines the capabilities of OpenAI's GPT ...

entitled ‘The Magic of Sharing’, aimed at bringing the meaning behind the platform to life. According to Coca-Cola’s global vice-president for creative, Islam ElDessouky, “Real-life everyday moments” ...

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...

In a consultative approach, Happiest Minds collaborated closely with the strategic team at Coca-Cola Beverages Vietnam during a discovery phase. This phase aimed to comprehensively understand the ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...