How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization.

Personalised Coca-Cola cans and bottles are coming back to the UK as ... which saw the iconic logo replaced with people's names. Now the 'Share a Coke' campaign is back, with personalised Coca ...