Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

Every significant idea begins with a spark. However, that spark often faces the risk of being taken or copied before it has the chance to flourish. Many business owners worry […] ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

When Coca-Cola fully took control of BodyArmor in 2021 ... with refreshed packaging, a tweaked logo and its largest-ever advertising campaign. The splashy ads feature athletes like NFL player ...

In the consumer goods space, few rivalries are as iconic or enduring as the one between The Coca-Cola Company KO and PepsiCo Inc. PEP. These two titans have been battling it out for more than a ...

The limited-time Coca-Cola product is made with cane sugar rather than high-fructose corn syrup. Some people can’t get enough ...

While Coca-Cola is an elite company, it is far from the only consumer staples maker that can help you rest easy amid stock market unrest. Here are a few others. Why consumer staples companies are ...