On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with the local sales team, followed by a roundtable discussion at 7 a.m. with ...

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...

Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, ...

The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Kate Linebaugh: Hey, it's Kate here to say that my colleague, Allison Pohle, has ...

Competitive advertising can be a powerful engagement tool, but it also risks making a brand look reactive rather than original. Upputuru believes that the 'Anytime is Pepsi Time' response to Coca-Cola ...

Last week, when Pepsi took a swipe at Coca-Cola’s half-time campaign with a cheeky frontpage ad while also bringing back its popular tagline ‘yeh dil maange more’, it took consumers back to ...

Giants Coca-Cola and Pepsi together have a war chest of Rs 2,500 ... to the bandwagon was Dabur’s Réal Activ. In a front-page ad for the juice brand, the company urged consumers to switch ...

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...