I t might be easy to take them for granted sometimes, but posters can play a large role in both a film's marketing before ...

Out-of-home advertising, long associated with roadside billboards and subway posters, is undergoing a quiet evolution. In ...

Cola’s rise is a masterclass in branding, marketing, and cultural influence. This video uncovers how the fizzy favorite ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

In John Grant’s book After Image: Mind-altering marketing, he calls this a branded concept. Personally, I prefer to call it a ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

A new Marvel movie, The Fantastic Four: First Steps, is set to arrive in July, and fans are already invested in its marketing ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad industry folk, designers and educators. Keep an eye out for more print ads by ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

In this latest episode of The Marketing Week Podcast, managing editor Lucy Tesseras ... replaced by new brand TG Jones and discuss the rationale behind the return of Coca-Cola’s ‘Share a Coke’ ...

Or done anything especially interesting. It has just continued to be Coke. And I realised last week that was an awesome achievement. I was giving a virtual talk on the ‘Five Levels of Advertising’ ...

For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger audiences. Coca-Cola cans and bottles will feature popular first names ...