Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Scientists hope the experimental technique called ‘Oz’ could someday simulate vision for the colour‑blind and help model ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Color E INK often suffers from looking washed out. E INK technology fundamentally differs from the millions of colors an iPad ...

New artwork has added a splash of colour to a public toilet block in a town in Nottinghamshire. A waterfall surrounded by ...

The "dopamine decor" trend was supposed to make my space happy and colorful. Now, I hate it after a few months and regret how ...

Pale green-gray color schemes have enormous scope as a mindful décor mainstay, and is also seen as an effective backdrop for ...

“We name this new color ‘olo’. Subjects report that olo in our prototype system appears blue-green of unprecedented saturation, when viewed relative to a neutral grey background. Subjects ...