Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

The FTC’s Merger Shakedown A stipulation in a merger between two ad giants aims to stop “collusion” against platforms based on political beliefs.

A WhatsApp spokesperson confirmed that the advertising model will also be introduced in the EU: it is a “global update” that will be gradually rolled out around the world.

The death knell? I think it might have been the woke era. As it took hold, it put fear into the thought of advertising purely for entertainment. Suddenly brands needed a purpose.

Meta is bringing advertising to the WhatsApp messaging service, marking the first time the company has attempted to monetise the platform since buying it in 2014.

Lou Cohen doesn’t just teach marketing – he’s trying to rewire it. As chief digital officer for EY Americas and a professor at NYU, Yeshiva University and Baruch College, Cohen sits at the ...

The negative impact of advertising encouraging people to purchase their wants is lack of willpower to ensure they can afford the item. Balancing needs and wants – and one's budget – is critical.

From personal logos to custom accessories like shoes, bags, and warm-up gear, here’s a roundup of some of the best personalized touches we’ve seen at Roland Garros this year.

Hajj on Horseback took four years of preparation and about seven months of travel over nearly 4,000 miles across about a dozen countries with sometimes treacherous terrain.

Folding logos into logos is not leadership. It’s delay dressed as design. The next chapter doesn’t need smoother transitions. It needs sharper breaks. The holding companies that survive won’t be the ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a sign of things to come?