Industry leaders at the ET CX Annual Symposium 2025, panel explored the first principles of customer lifecycle management, ...

The East Coast grocer recently launched a “new and improved” website and mobile app with enhanced personalization. Here’s a ...

LivePURE officially launched its new Customer Experience Website, a purpose-built platform designed to integrate with the Customer Retention Bonus (CRB). This enhanced site delivers a streamlined, ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

Physical retail’s greatest strength is its ability to engage all five senses in ways online shopping simply can’t. While ...

"Our aim is to deploy technology that enhances the customer experience without alienating them," she said. Sharing insights from the banking industry, Jahid Ahmed, SVP digital marketing & business ...

Hyperscaler cloud marketplaces are a fast-growing sales channel for SaaS, software and cybersecurity solutions. So why do ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

STOW, Ohio — Ascenso Tires North America has hired Ryan Lopes as vice president of marketing and business strategy, effective ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that it has been named a Leader in the Gartner Magic Quadrant for ...