To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

Success relies not only on the quality of a product but also on the seamlessness of the customer journey. Embracing the concept of the “180-degree flip”—viewing your business through the ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

The unveiling ceremony marked a pivotal moment in Somoco’s journey, underscoring its dedication to innovation and customer satisfaction. As Nii Ayi Hyde, Country Director of the Mohinani Group ...

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, ...

Ensuring a smooth customer journey across various touchpoints is one of the biggest hurdles, Go told the summit, adding that ...

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul Tunnah ...

GenAI can analyze large sets of data, including every customer interaction, the customers' sentiments before and after interacting with the agents and their actions on the company’s website. Using ...

Investopedia / Crea Taylor A customer is an entity that buys goods or services. A customer is an individual or business that purchases a company's goods or services. Customers are important ...

The consultancy contract will last for 66 months, during which the consultant will conduct field studies, including moving car surveys, to determine running and journey times. “The data will be ...

As museum acquisitions go, this one was bittersweet. More than 11,000 bunny items of every shape and size boosted the decimated collection of Altadena’s iconic The Bunny Museum Tuesday, when the ...