Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

The journey from startup to scale-up is an exciting stage for anyone. During the startup phase, you should focus on ...

The power of AI in marketing has become a boon and a game-changer. It has emerged as a truly transformative force by ...

The basic formula for Loyalty ROI is straightforward: Gain from investment minus cost of investment, divided by cost of ...

Innovation sessions, governance oversight and a clear focus on solving practical problems helped shape internal and ...

Storefriendly aims to improve customer service with its new technology, simplifying the reservation process with a simple interface.

Deepak Chand Thakur expects significant growth in Indias digital payment industry over the next five years, fuelled by ...

Sponsored content Entrepreneurs need access to the right resources, tools and support services to transform their vision into a thriving business. The most successful startups leverage a combination ...

JLG Industries Inc., an Oshkosh Corporation business and global manufacturer of mobile elevating work platforms (MEWPs) and telehandlers, announced the launch of its newly redesigned corporate website ...

Gut won 30 new accounts and expanded relationships with existing clients such as P&G, Kraft-Heinz, DoorDash, WhatsApp and Tinder. Additionally, the agency participated in 15 pitches in 2024, ...

Banish the thought of you, a CEO, being handed a phone and awkwardly told to hop on the latest trend or share your thoughts ...

Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.