Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Connecting with friends was, of course, Facebook's primary use case as it became the rare social network to hit 1 billion users—not by being acquired by a Big Tech company but based on the strength of ...

Mark Baldwin, the CEO of Baldwin Digital, a web design and digital marketing agency weighs in on the biggest social media ...

The president has watered down some of his trade demands, but that’s created confusion in the markets and has forced his ...

The Meta breakup threat moves into a critical phase on April 14 as the Federal Trade Commission's landmark antitrust trial ...

Marketers, did you enjoy your soy decaf extra skinny macchiato this morning? Your wokeness may be costing you money.

Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word-of-mouth product information—a very simple and inexpensive way to promote sales. Social media marketing has ...

For some time now, both Labor and the Liberals have pursued innovative media strategies ... are preaching largely to the converted. With social media being governed by algorithms that serve ...

While marketers are increasing their investments in influencer marketing, rapid changes in the social media landscape raise questions on effective strategies for implementation. “The market for ...

It’s time to adapt your SEO strategy, and of course, in today’s landscape, you have to be everywhere your audience is. Brands need to stop thinking about Google and think about social networks ...

If my wife takes her Social Security at 63 and later I die, will her survivor benefit be reduced because she retired early? This is the one situation when there can be some planning strategies to ...

When the president was asked about the story on Monday, he denied even knowing about it, but he quickly went on about The Atlantic and dismissed the publication as a failing media outlet.