Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

During last night’s Super Bowl LIX halftime show, Kendrick Lamar took yet another victory lap—following his Grammy win last weekend for “Not Like Us” —to cap off one of the most heated feuds in recent ...

Deion Sanders continues to be a part of the Super Bowl indirectly. He won two Lombardi trophies as a player in the 90s.

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

Deion Sanders and Nike are continuing to build on their successful partnership with a series of new colorways for the Nike ...

The sneaker features a full synthetic upper with synthetic overlays, an exposed carbon fiber plate, cable loop speed lacing, ...

Shedeur Sanders may very well be the first selection in this year's NFL Draft just as his father, Deion, has put the Colorado football program on the map as the team's head coach. After a ...

In a recent development that has stirred up the NFL community, former ESPN analyst David Pollack has advised Deion Sanders to take a proactive stance in guiding his son Shedeur Sanders' future in ...

Deion Sanders Jr. came to the defense of his half-brother, Shilo Sanders, after a popular sports personality suggested that his draft stock has fallen. Shilo’s brother and Colorado Buffaloes ...

The resurgence of the Nike Air Diamond Turf sneakers marks a ... demonstrating the lasting influence of Deion “Coach Prime” Sanders in both athletic and fashion spheres. The unprecedented ...

The original sneakers were released over 30 years ago in 1994. After initially announcing that Nike was releasing the sneakers Deion “Coach Prime” Sanders wore during his NFL days, the Nike ...

Deion Sanders sent a heartwarming message to his former team, the Atlanta Falcons, shortly after releasing his new sneakers. The Atlanta Falcons's official X account, formerly known as Twitter, ...