Remember that Christmas movie "Miracle on 34th Street," where Macy's in-store Santa, Kris Kringle, sends a frazzled shopper ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

E-mail marketing is more than a strategy, it is a growth engine. If you are ready to keep your current clients engaged, ...

Longtime Clearwater marketing firm Postcard Mania has a big message to deliver to its customers: In 2024, the company had ...

The "adult table" of television advertising is democratizing before our eyes, opened up to advertisers and agencies (and resellers) of all sizes.

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

In 2022, he sold his business, digital marketing agency Climb Online ... brands and featured in a wide range of adverts including campaigns for Adidas and Sports Direct. Fitness studio owner Rachel ...

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about ...

Small business owners, who feel the Chancellor "forgot" about them in the Budget, are worried the same will happen in her growth speech on Wednesday ...