Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Some 76% of respondents say they've integrated or plan to integrate email into their direct mail strategy. About the research: The 2024 Direct Mail Marketing Benchmark Report was based on data from a ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

At-Home Connect ™ by Quad Aims to Make Direct Mail as Easy and Effective as Email SUSSEX, Wis., Jan. 16, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that ...

Traditionally, the direct marketing format—such as a direct mail letter or self-mailer—is dependent on the industry and campaign goals (although agencies have been known to "push the envelope" and ...

This comprehensive study underscores direct mail's transformation into a high-value performance marketing channel, offering unique benefits amidst the complexities of modern advertising.