For all the new tools marketers have adopted in the digital age, one channel consistently earns trust more than any other: ...

Publishers Clearing House, the sweepstakes company known for showing up on prize winners' doorsteps with oversize checks, ...

With variable data printing and geomarketing, printers can create action-driving maps that boost response rates and ROI in ...

As you are contemplating a branding or growth strategy through different types of marketing, consider EDMM as an option. Not ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

Introduction to Canva's Website Building Capabilities Canva has revolutionized the design world with its user-friendly ...

The Information Commissioner’s Office (ICO) said on Saturday, March 22, that its position was that Meta was “processing Ms O’Carroll’s personal data for direct marketing purposes”. It added that ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...