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DJ Peggy Gou Is Don Julio’s First Global Collab—And Travel Retail Is In The Mix As Tequila Booms
Don Julio’s parent company Diageo is asserting its position in the tequila category by putting its foot on the gas pedal via ...
Peggy Gou Gives Iconic Don Julio Tequila Bottle a ‘194구' Makeover
DJ Peggy Gou is putting her own spin on Don Julio's 1942 tequila bottle. The limited-edition artwork is emblazoned with a unique "194구" (구 is pronounced "Gou") motif, which is inspired by her Korean ...