With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

The Core Difference. Google Ads is built around user intent. Whether it’s [best CRM for real estate agents] or [emergency ...

TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its viral SIM Registration video, ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Neurodegenerative disorders have increasing incidence with limited treatment options. Approaches to target neuroinflammation in various neurodegenerative disorders, such as Alzheimer’s disease (AD), ...

Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon. They populate ...

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Republicans held on to a pair of deep-red House seats in Florida special elections Tuesday, helping to shore up their slim ...

Janus kinase (JAK) inhibitors, including ruxolitinib cream and abrocitinib, demonstrate strong efficacy in atopic dermatitis ...

Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes ...

We recently published a list of the 12 Best Advertising Stocks to Buy Now. In this article, we are going to take a look at where Alphabet Inc. (NASDAQ:GOOG) stands against the other best advertising ...