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You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

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Amanda Silverstein, former revenue executive at Spiceworks Ziff Davis and PeerSpot, joins Predictiv as its new Chief Revenue Officer Former ...

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Gupshup, the world’s leading Conversational AI platform, today announced the results of a commissioned Forrester Consulting Total Economic Impact™ (TEI) study c ...

Marketing reports should provide clarity. They should tell you what’s working, what’s not and where to invest your budget next. But for many in-house Marketing reports should provide clarity. They ...

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