SHOPPING: CELSIUS is an energy drink that boosts your metabolism and can actually help with controlling your hunger and ...

Let's be real: gut health used to be the kind of thing only yogurt commercials or maybe your yoga instructor talked about.

By Luke Shields, Partner, Electric Innovation   Key Takeaways:  Beverage innovation is thriving through brand collaborations ...

Discontinued energy drinks like Surge, Vault, and MTN Dew Energy might be gone from stores, but the memory of them still gives us a nice little pick-me-up.

Functional beverages includes a number of exciting beverage categories: including sports drinks, energy drinks, gut health ...

Waterful, an emerging leader in plant-based hydration solutions, is proud to announce the launch of BerryCola, a new ...

The global energy drink market is experiencing robust growth, projected to achieve a CAGR of 8.20% from 2021 to 2028, as reported by strategic consulting and market research firm Report Ocean.

In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

Jones soda? Makes a THC drink. Seth Rogen? Makes a THC drink. Charlie Sheen? Well, no, but Hi*AF's got a Tiger's Blood that's ...

USA’s Soup-To-Nuts podcast, three functional beverage brands showcasing at Natural Products Expo West and the Winter Fancy ...