Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.
Graphic design.
6h
Boing Boing on MSNGorton: a ubiquitous typeface you may never have heard ofGrab yourself a cup of coffee and carve out half an hour to read this fascinating (and beautiful-the essay includes 600 ...
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