A new surgical procedure to permanently change eye color is gaining traction in the U.S. But many ophthalmologists fear ...

Iris tattooing and implants can give you a whole new look, but experts urge caution due to complication risks.

R.e.m. beauty's new reformulated eyeshadow collection is out now with sparkly and matte shades to choose from for $20 ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Just because your garden’s shady doesn’t mean it can’t be colorful. These shade-loving annuals bring bold blooms and serious ...

I fell in love with this kind of shadow medium years ago and quickly learned that I had an affinity for it. The best are ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Nobody's Child's new-in section includes some stunning pieces ideal for summer, including bold patterns and timeless basics.

Why We Love It: For those who love a multi-purpose product, MAC's paint pot acts as a cream eyeshadow and primer. This highly ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...