F1 is as recognizable in the U.S. as the NFL now, and fast-food giants like KFC and McDonald's are capitalizing on this.

F1 has been popular globally since ... and Experiential Marketing at American Express, who believes that investment in women will be essential to the future growth of the sport.

But despite all the hype, there are now problems that threaten that growth. The races are boring this year, and the American driver ... to get in on the popularity boom. F1 also capitalized ...

Though all felt the 2024 season was deeply compelling, these fans raised some critical points about the growth of F1 in America. It’s time for an American ... at its highest popularity in ...

But despite Formula 1’s popularity explosion ... Unless the sport can provide that, new American fans will tune out. At the risk of severely oversimplifying F1 to the chagrin of nerds everywhere ...

These observations come from my good pal Ric, whose recent Substack story "F1 TV ratings grow by 0.11 with 'DTS'" uses publicly available data to track F1's growth in popularity, inspired both by ...

Formula One ... most popular racing circuit in the U.S.) and 12% behind NASCAR. In May, an analysis by Nielsen concluded that the Netflix show could be credited with bringing about 360,000 more ...

"To me, when I hear that, ‘growth,’ it’s music ... Andretti said for F1 to be popular in America, there doesn’t necessarily have to be an American driver in the field or even another ...

The debut of Netflix’s fifth season of “Formula 1: Drive to Survive” in February saw nearly 570,000 viewers over its first week — a 40 percent jump over 2022’s Season 4 debut and the ...

Advertisement Mattiacci grew up in Rome idolizing iconic Formula One drivers like ... of both exposure and growth. The trend is just one example of how F1’s booming popularity in recent years ...

Sept 30 (Reuters) - Formula One does not need an American driver to boost the rapid growth of the sport in ... The growing U.S. popularity has pulled in a raft of new sponsors to McLaren including ...