Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went ...

More marketers are leaning into the rising popularity of women’s sports. This collection of the best recent sports marketing ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

Risk is a key consideration in investing and portfolio management, as investors generally aim to achieve the maximum return ...

Inc. and The Coca-Cola Corporation are the two powerhouses controlling the bulk of the carbonated soft drink (CSD) and beverage industry. Both companies have ... Pepsi was the winner, and a ...

The Coca-Cola Company, which owns Fanta, has yet to respond to these observations. However, as consumer scrutiny increases, brands may find themselves under pressure to justify their market ...

The never-ending hilarious ad war between beverage majors Coca-Cola and PepsiCo has taken off this season with PepsiCo's "any time" jibe at its bigger rival Coca-Cola's "half time" campaign. Replying ...

Coca-Cola owns 19% of the company. CCEP bottles one of the world’s most recognizable consumer products — Coke — as well as Sprite, Monster, Fanta and Powerade, which it distributes across 31 countries ...

Coca-Cola ran an ad featuring “America the Beautiful” sung in a variety of languages, and people are up in arms about it. Apparently, without the rest of us being told, English is perceived as ...

However, industry experts believe that the recent Coca-Cola versus Pepsi ad war — famously known as the cola ad war — lacks the same creative fizz and no longer holds the same importance for consumers ...