One strange but undeniable trend over the past couple of years is arty film studios producing some of the trendiest merch on the planet. Remember when nothing was cooler than an Elara Pictures hat?

Milliner Gigi Burris is teaming up with Woodford Reserve to introduce a luxurious, artisanal collection of hats that honors the 151st running of the Kentucky Derby. "The Woodford Reserve Collection" ...

and Bruce Banner and the Hulk have been given skins with social attire that includes a fedora hat. Emma Frost is also getting a Hellfire Gala skin. She will be appearing in a silvery black and ...

The Duke Blue Devils are headed to the Final Four. The No. 1 seed in the East Region has looked the part all tournament long, building an insurmountable second-half lead in every game so far ...