The One: Fendi reimagines the iconic Mamma Baguette bag to celebrate its 25th anniversary
Everyone knows about the Fendi Baguette. An iconic bag design first introduced in 1997 by Silvia Venturini Fendi, meant to be ...
EXCLUSIVE: Jade Thirlwall Appears in Fendi’s Mamma Baguette Handbag Campaign
The campaign images and short film were shot by photography duo Scandebergs, otherwise known as Alberto Albanese and Stefano ...
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An Iconic Fendi It-Bag From the Early-Aughts Is Back
Fendi celebrates its 100th anniversary this year, and the centennial celebration begins with its 1920s-inspired Spring 2025 ...
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FENDI Welcomes the Mamma Baguette Back to the Runway
Legacy continues with the return and transformation of the iconic FENDI bag in their Spring Summer 2025 collection.
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A Fendi Mamma Baguette Sculptural Installation Has Landed at Selfridges
LONDON — Fendi is turning its space at Selfridges pale pink to mark the launch of its Mamma Baguette bag. A sculptural installation featuring three sizes of the bag piled on top of each other in ...
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Fendi Teams Up with Australian Artist Natalie Miller for a New Version of the Baguette
Miller’s hand-dyed Australian merino wool is a signature of her tapestries, and she brought the textile to her version of the Fendi Baguette. She kept the colors of the bag muted, in deep ...