Lightly touch and pet it. If your dog has floppy ears, gently lift the flap while petting the dog with your other hand. Speak softly and reward your dog along the way. Repeat this exercise daily ...

This will be about one knuckle in and then work your way outside the ear flap. Be sure to dry your dog's head and reward them with a treat. You should clean your dog's ears only when they're dirty.