A new bill moving through the Florida Legislature could shift millions in tourism tax dollars away from marketing small towns ...

Just weeks after Gov. Ron DeSantis touted record-breaking tourist numbers, the state House is targeting organizations which ...

Tourism isn’t guaranteed. It’s earned every day through strategic promotion, smart investments and compelling experiences.

The heads of the agencies that promote tourism in the Sunshine State are contacting Florida legislators with a dire warning ...

Lee, Collier, Charlotte lost 6,500 jobs year over year in March, in the tourism sector. It's usually the busiest month for ...

The state of Florida could divert tax revenue usually used for tourism marketing into tax refunds, as part of a bill making ...

The Florida House approved a package of tax cuts on Friday that would eliminate tourist development councils. to reduce ...

Tourism leaders are sounding the alarm over a proposed bill that could dramatically alter how visitor taxes are spent, ...

Exploring the sunny shores of Florida? 🌞✨ Beware, some of its most beloved tourist spots are hiking up their prices! Check ...

After some Canadians decided not to travel to America this year, one South Florida motel owner says he's seen an increase in ...

The House on Friday voted, 78-29, to pass a $5 billion tax relief package, with most of the opposition involving changes to ...

Discover the delicate balance between nature and tourism in Florida! 🌴 As we explore 20 wildlife sanctuaries facing ...