CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...

Starbucks is encouraging customers to come in and stay awhile by bringing back free in-house refills and condiment bar.

In case you missed the news, Starbucks now offers free refills. Is the coffee giant refilling every drink for free? Not ...

Starbucks has heavily emphasized making its cafés more efficient for customers on the go, aiming for shorter wait times ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

The great Starbucks vibe switch appears to be in full swing as the coffee chain plans to eliminate a “significant number” of drinks and food items from their menu. Citing an “overly complex” menu, CEO ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...