The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

A third person was enthusiastic, saying: "Perfect logo." While a fourth offered praise for brand consistency: "Coca Cola is a ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

The brand presents itself as multicultural and fun-loving and lures consumers ... where people from all over the world became familiar with the Coca-Cola logo, which appeared on everything from ...

On a stark black can, the Coca-Cola logo and an image of its iconic original bottle merge with that of an Oreo in a black and ...

The new Coca-Cola mural on the side of Ice Cold Hydraulics in Disney's Hollywood Studios appears to be complete.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...