Gracie Abrams appears to have sparked a bandana revival at Glastonbury, turning it into Gen Z's hottest festival trend.

The meaning of luxury is undergoing a radical reinvention. No longer defined by maximalist opulence or logo-heavy stat ...

Nearly half of Gen Z runs out of money each month, and less than a quarter consider themselves financially stable, according ...

If any force swept through the fashion industry this season — and sent shockwaves around the globe — it wasn’t a new ...

When Noor Hasan was a teen shopper, she was highly influenced by trends and bought a lot of cheap clothes from fast-fashion ...

Ivan Vicente, a content creator who shared his “WW3 fit,” sees the viral TikTok trend as a way to broach bigger, weightier ...

Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It ...

An editor asked celebrity stylists Danielle O’Connell and Alix Gropper what summer styles Gen Z is skipping and the 2025 ...

A seemingly innocuous photo of a group of young women has ignited a spirited debate across social media platforms. Shared widely on X, formerly known as Twitter, the image depicts several Gen Z women ...

In an era where fashion trends cycle through decades like a well-curated playlist, Gen Z has carved out a style that's both a ...

Myntra’s Ultimate Glam Clan hits 1M sign-ups, with 69% Gen Z creators from non-metros. Content-led commerce drives 28% more ...