Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.

Fashion stylist Abby Young told Newsweek: "Right now, we're in the thick of a Y2K revival because of Gen Z's curiosity and ...

We asked Gen Zers working in corporate settings which office styles they are skipping, including ones they associate with ...

As members of Gen Z enter office settings, many are confronting the question of how to balance personal style with ...

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ELLE India speaks with Nikhil Sinha, Director of Amazon Fashion India, on the future of fashion e-commerce and Amazon's ...

A 31-year-old woman has set TikTok alight after sharing her painfully awkward run-in with a Gen Z woman at a wedding.

Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?

TikTok is abuzz with a new Gen Z fashion trend: wearing long, flowing dresses− dubbed "milkmaid dresses" − out clubbing.

Ananya Panday and Suhana Khan embraced relaxed-fit summer styling in the city and brought in their fashion A-game with a ...

Whereas millennials swear by the tight-on-tight activewear, Gen Z is embracing the oversized workout look, characterized by baggy sweatpants and oversized hoodies. Here's what you need to know about ...