Gen Zers prioritize buying beauty and luxury goods in person, placing a premium on the experience physical shopping delivers, ...

More than half of Gen Z aspires to be influencers, but the recent TikTok uncertainty shows why it’s a good idea to diversify ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

Despite lacking the deep pockets of boomers, Gen Z is driving GoFundMe donations — and rallying others to help.

More than half of young people between the ages of 13 and 27 are in favour of turning the UK into a dictatorship, a new poll ...

Renée Zellweger is back as the big pants-wearing, Silk Cut-inhaling, toy-boy loving Nineties star we all fell in love with, writes Emily Sheffield – but with Gen Z choosing wellbeing over wine o’clock ...

Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can ...

Gen Z might put more pressure on itself than older coworkers. A survey conducted by Empower found that Gen Zers define ...

Find out which artist topped the latest Gen Z ranking based on streams, social media buzz, and public perception.

Hirt said Gen Z commonly experiences historical nostalgia, a form of nostalgia where an individual may not have personally ...

Despite accusations of laziness and entitlement, there are valid reasons for Gen Z's collective financial struggle.

Lynder Matiko is a name that resonates with the soul of Rhumba music. At just 24 years old, this talented Kenyan singer, ...